prj cm: reading 1

Read "This means This..." pages 19-32 and post your reflection to the comments of this post. Find the photocopied reading on Tyler's reserve shelf in the library.

expectations for final crit

1. You'll have 3 minutes to present with 5 minutes allotted for class critique. Thoughtfully set up the crit with a prepared statement. Post statements to your blog for evaluation. You should cover the following:

• Explain how your formal approach supports your conceptual direction.

• Note how you achieved project objectives (review the initial prj. description to assist)

• State what rhetorical trope(s) you employed and describe WHY/HOW your work falls into that category.
This is included in your process document pages too.

2. Your posters must be pinned-up in the classroom before the start of class. Any work being pinned up late, or any student arriving late, will not have their work addressed in crit, marked absent and a late grade reduction will apply.

Upload a PDF of your two posters to your server space and post a link to your blog for evaluation (due at start of class or marked late).

3. Upload a PDF of your project documentation to your server space and post a link to your blog for evaluation (due at start of class or marked late).

Note: this is the first proposal (e.g. first draft) for the visual design of your book and will be evaluated as such, but your pages should include all required content and propose the design of typography, layout and a presentation of work as a cohesive system. You only need to show the pages for rhetoric (not the future projects).

4. All additional process that was not included in your prj. document but is valuable in articulating your thinking/form making process should be posted to your blog for evaluation.

due next class

1. MORE ITERATIONS FOR EACH. Post all to blog.

2. Then select and refine the final two. Produce as near-final posters. Near final means, you could turn it in if you had to. Must be printed to size, in color, in template for desk crit (plus, I'll look at any other options on the blog).

Be sure the template includes the third line of text (name, location, contact).

3. Post to your blogs the rhetorical tropes being used, and how.

JR/SR critique

Since both studios are working on this project this is an opportunity to gain new perspectives and engage in cross-studio interaction you don't typically get.

directions:
Contact your group member to arrange a crit (group assignments via email). After the meeting post a brief summation/synthesis of the feedback you received to your blogs.

Complete this task within 1 weeks period for participation eval. Consider and implement necessary changes prior to final crit (& prior to submission to the AIGA exhibit).

These questions are provided to help facilitate the discussion:
• Ask them to identify the tropes employed (& prior to you telling them what your intentions were).

• What graphic devices and/or text successfully supports the reading of the trope (e.g. it is obvious as a hyperbole)? What ones confuse/alter the trope (e.g. can't tell if it is a pun or not)?

• Is the message specific to the demographic? What specific visuals and/or text assist this? What ones confuse/distract? Is your message sensitive? Is it resonating?

• Is the message a clear call to action to vote? What's assisting this? What's hindering?

• Is your formal/stylistic approach appropriate to content and audience? How so?

• Describe the relationship of text to image. Does one reinforce the other? Negate it? Contain a separate message? or something else?

• Is the main copy engaging (an attention getter)? Is the secondary copy clarifying (the call to action, vs. a "so what")?

terminology test

A test will be given on Friday. The terminology is based off of Meggs reading and class lecture.

step 3: execution and refinement (1 week)

due 10/10:
10 compositional iterations for the select directions. Digitally explore various approaches & slight alterations upon layout, typography, hierarchy, etc, at full size in the template. From here select the 2 most successful compositions for final refinement.

due 10/13:
2 near-final posters for desk crit. Print to scale in color for review. From here implement changes based on instructor and peer feedback.

due 10/17:
2 final posters pinned up for crit, process posted on blogs, AND project documentation pages printed and turned in for grading.

formal exploration and concept refinement

Once you have selected three or four ideas for further development, work on the details of those ideas. Do more iterations. Do you need to try different tropes with them? Do you need to change point of view? Refine Refine Refine.

Begin at least six form-making tests/studies for how you'll actually produce your poster. Include off-computer image production methods. How do the tools and process relate to your subject matter or audience? Can you make more meaning through your media choice? Does your group appreciate illustration over photography?

These formal studies function somewhat independent of the conceptual approach, and you can mix and match as you see fit for your final solutions.