rhetoric project: intro

Rhetoric is the art of effective or persuasive speaking or writing (ahem... saying something in a new way). Rhetorical figures offer a departure from normal usage by changing the meaning or application of words [AND visual form-making] for greater persuasion, impact & resonance.

For this project you will explore and then craft various rhetorical figures for the purpose of visually communicating a clear "call-to-action": to encourage voter registration and voter turn-out.

The rhetorical figures should illuminate and describe various qualities/purposes of voting in the 2008 election. 10 figures to explore:

irony, pun, parody, metonymy, metaphor, allegory, hyperbole, personification, antithesis, synecdoche

objectives:
• communicate a message to a specific audience
• author content through image making and copy writing
• explain what rhetoric is, its visual/verbal relationship, and its implications for graphic design
• use rhetorical figures appropriately and creatively in the generation of new design work
• employ refined image making, composition and typographic sensibilities
• engage in the specified design process from ideation to execution

parameters:
• open media (must explore off-computer image creation methods)
• for specifications read pages 1-2 of the AIGA design brief and use the provided .ai template.

see side bar for project deadline & final crit date -->